September 22 brought the unsurprising news that Amazon will soon join Netflix, Disney+, and Max by adding an ad-supported subscription tier for viewing its premium content in the U.S., the U.K., Germany, and Canada. Prime being Prime, it's slightly inverting the approach its fellow top-tier titans have taken. Instead of offering a reduced subscription price for those budget-conscious viewers who are willing to suffer through a few ads in their premium shows, Amazon is making the ad tier the default and tacking on $2.99 to its ad-free tier.
With advances with generative AI, just-intime transcoding, SSAI stitching, and other streaming video tech stack components, companies like Infuse Video are demonstrating that the true vision of video personalization—changing the video content itself—is finally at hand.
Now that ad dollars are moving from broadcast to digital via CTV buys, maybe we need to accept that the measurement standards for digital and broadcast are always going to differ.
Largely at issue in the first simultaneous WGA and SAG-AFTRA strikes in 60+ years are legacy residual rates in expired contracts that no longer reflect either the prevalence of streaming or the profit it brings to studios.